Is your loyalty program relevant? If your idea of a reward is offering a general discount on products, then your customers are barely noticing you - offers like these just aren't relevant anymore.
A Benefit For Someone's Lifestyle
Over the last few years, customers have been gravitating towards experience-oriented shopping. You may have already seen this for yourself with any store that's offering classes, in-store activities, or temporary sales stalls at events in addition to their brick-and-mortar locations.
Online shopping offers the experience of ease and convenience. If you're going to compete with that, then offer something that benefits your customers' lifestyle. The crux of this is how much you can afford to offer - customers who can earn big rewards can also be offered more creative loyalty programs.
Know Your Customers
If you don't have a Buyer Persona, it's time to make one. This will tell you who your customers are, what experiences matter to them, and what rewards matter in their lives. From there, it's a simple cost-benefit calculation: how much can you offer them with the rewards they've earned?
Loyalty programs are one of the best ways to improve customer satisfaction. People who associate your store with a great experience will care about you far more than they would a store that simply sells them their equipment.
Keep the rewards simple, relevant, and diverse - options are good, but complexity is bad. Clearly state any restrictions that a reward may have - concert tickets, for example, should have an age warning if the event itself has one, while bring-your-own-gear events should have an obvious list of everything people should pack.
You'll be able to create loyalty programs that are truly relevant when you know your customers and offer rewards to benefit their lifestyle.