Do you frequently stay up all night wondering to yourself, “what is the sound a fox makes?” Probably not, but Norwegian band Ylvis does, and mad a hilarious music video based on this quandary.
Last week, top trends included the big logo reveal from Yahoo, fashion buzz around the New York Fashion Show, and the new Netflix-for-books.
Check out more recent trends now…
What are a few takeaways for businesses?
The San Francisco 49’ers are taking advantage of the NFL trend by looking for new ways to enhance game day experiences through mobile and real-time digital systems. What else can you offer your clients to enhance their experience with your business?
Promoted Tweets aren’t just for complaining about bad customer service. In fact, they are even better suited for brands looking to make a relevant connection with users. With 25% of Twitter users saying they have seen Promoted Tweets from brands that are relevant to them, it is high time businesses consider using Promoted Tweets to share relevant content with current and potential customers.
With services like Netflix, Pandora and now, Oyster, it is clear that consumers embrace subscription-based services. What does this mean for your brand? One, when contemplating potential advertising avenues, keep subscription-based services in mind for potential digital displays. Two, consumers appreciate the ability to browse, search, and receive recommendations for consumables. This can be a key insight for businesses offering content that can be served digitally.
Finally, Movistar, a Peruvian mobile phone network, was the brave brand of the week. Movistar’s campaign used digital and social media smartly. They aligned themselves with major local personalities. They tied themselves to a truly unique (and popular) local holiday – and they did so in such a way as to “own” it for a day. Many brands tried to draw connections between their business and a national holiday, but Movistar became that holiday. Their campaign inspired Peruvians. They were able to connect thousands of Peruvians to their history, to their country, to each other, and to Movistar. A brilliant and moving campaign.