The New Apple phone and watch take personalized technology to a whole new level. The latest announcements from Apple continue to evolve this brand's equity in an extremely competitive category. IKEA's video strategy "drafts" off Apple, using tongue-and-cheek humor to get a bit of attention from the new Apple announcement. And Kraft strategically pairs advertising and content, ultimately gaining higher ROI from the content, than from its ads.
1) Apple announces the new iPhone 6. Read 10 things you need to know about it here. (The new watch is pretty awesome, too!)
2) They are not the first to spoof an Apple ad, but it's pretty funny (and interesting to see a non-technology company using the Apple announcement this way). IKEA plays off of the new iPhone announcement with a one of their own, introducing "a device so simple and intuitive using it feels almost familiar." Check it out here.
3) Content gets four times better ROI for Kraft than ads. Thinking of its value the same way they think of advertising defines Kraft's "worthiness" strategy. Read the article here.
4) Ever heard of extreme unicycling? Yeah, us neither, but apparently it exists (and looks pretty epic with a GoPro!). Check it out here.