Authenticity. That’s what travelers are looking for nowadays. Not “popular” tourist stuff like the World’s Largest Ball of Twine (sorry, Kansas).
When you think of graham crackers, you probably don’t think classy. But, Honey Maid showed nothing but class when they responded to backlash over their last TV spot.
Can social media really make the cash register ring? There’s not a brand alive that hasn’t asked that question. The answer: yes. If you do it right.
The Snickers “You’re not you when you’re hungry” campaign is pretty great. Not sure about Snickers Australia’s latest ad, though.
Think women consumers are a bunch of Bachelor-watching, latte-sippin’, pink-wearing softies? Think again. When it comes to TV, women dig “guy stuff” more than you know.
Spawn Ideas, formerly Nerland Agency, is an Alaska advertising and marketing agency with offices in Anchorage, Denver, Seattle, Fairbanks and Juneau.
What we do: Branding, marketing strategy, consumer behavior, TV, radio, print, web design, social media and digital strategy